As an avid tennis player and member of a small tennis club in Maplewood, NJ I was thrilled to design and rebrand our small club. We are off the beaten path and every member contributes skills and time towards bettering the club. It was a labor of LOVE/15! My official title on the board of trustees is now Design Director of the club.
We are called the “Maplewood Little Club”. The concept of the logo was to make the ‘M’ lowercase, emphasizing the small and unassuming personality of the club.
This is the primary logo
This is the secondary logo adopted by the women’s team
This is a more traditional take on a tennis club logo and is used on letterhead, as our main sign and on some apparel
This is the sign outside our club, which you can miss from the road as it looks like a driveway
This car magnet can be seen all around town