Photo by Eve Peterson
AbouT
Linda is both an art director and a marketing specialist. Her career spans over 25 years in the fields of advertising and retail marketing. Her passion lies in discovering cultural trends and applying them to create distinctive marketing for brands in the realm of fashion, retail, beauty and consumer goods. Also Linda devotes a significant amount of time helping non-profit organizations with branding and fundraising.
In 2000, Linda created the branding and design consulting firm Linda Brand, Inc. specializing in innovative marketing, creative positioning, new product ideation and development, advertising and art direction. Her clients have included prestigious brands such as L'Oreal, Victoria's Secret, Bath & Body Works, Starbucks. PepsiCo and Avon. In 2013 Linda was a founding partner in the consortium of talent NERVE group, a collection creative and strategic companies with a variety of past experience such as fashion design, retail, web development, production and advertising.
Linda began her career as an Art Director at the Interpublic agency Lintas:Worldwide where she created recognizable campaigns for iconic brands such as Diet Coke, Lipton Tea, Macy’s and Johnson & Johnson baby products. Next she joined the entrepreneurial ad agency Lotas, Minard, Patton, McIver as a Creative Director, where she was integral to the advertising relaunch of Max Factor on a global scale. Linda then was named VP Creative Director at McCann Worldwide where she led a diversity of brands - from global category leaders such as L’Oreal haircare, skincare and cosmetics, to smaller pop culture brands such as tic tac mints.
Linda’s work has been recognized by a number of leading marketing, design and advertising organizations including the Advertising Art Directors Club for Johnson & Johnson, The Effie Awards for Marketing Effectiveness for Coca-Cola and Cannes for Macy’s brand.
Linda graduated with honors as a dual major from the Newhouse School of Communications and VPA School in Advertising Design at Syracuse University.
Currently Linda has a daughter studying at Savannah College of Art & Design, and a son who is a budding photographer, the apples don't fall far from the tree.